Craig Beaker

Craig delivers pragmatic counsel to local and international brand owners on the strategic use and protection of intellectual property assets. Craig serves as the firmwide chair of Holland & Hart’s Global Trademark Brand Management group and co-leader of the Outdoor Recreation industry group. From start-ups and established brands in the outdoor recreation, entertainment, consumer products, and technology industries, Craig counsels clients on a range of brand selection, clearance, protection, and enforcement issues. He has been described by clients as a ”thoughtful, calm, clear-headed, incredibly organized, diligent, respectful, humble, and proactive lawyer.“ Focusing on clients’ holistic business priorities, he develops and implements global trademark procurement and enforcement strategies. Craig also represents clients before the Trademark Trial and Appeal Board in trademark opposition and cancellation proceedings. In addition, he guides clients through business risk management decisions involving cybersquatting and malicious domain registrations, copyright, marketing and advertising, licensing, and rights of publicity. Before joining Holland & Hart, he was a partner in the Denver office of an Am Law 50 firm.

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